Utilizing gamification to boost engagement at GREATER
Utilizing gamification to boost engagement at GREATER
Utilizing gamification to boost engagement at GREATER
ROLE
ROLE
UX Designer
UX Designer
UX Designer
TIMELINE
TIMELINE
September - December 2023
(10 weeks)
September - December 2023
(10 weeks)
September - December 2023
(10 weeks)
TEAM
TEAM
Imelda Ishiekwene
Aubin Miles
Imelda Ishiekwene
Aubin Miles
Imelda Ishiekwene
Aubin Miles
METHODS
METHODS
Competitive Analysis,
Wireframing,
Visual Design,
Competitive Analysis,
Wireframing,
Visual Design,
Competitive Analysis,
Wireframing,
Visual Design,
BACKGROUND
BACKGROUND
GREATER users keep coming but leave quickly
GREATER users keep coming but leave quickly
GREATER users keep coming but leave quickly
GREATER is a mobile app developed by the non-profit organization QWELL to enhance the wellbeing, health, and wealth of the LGBTQIA+ community. However, the app struggled with user retention due to limited opportunities for interaction and impact. Our client wanted to motivate users to take more action in the community while also meeting the needs of local businesses. Throughout the semester, I collaborated with a design team to redesign the homepage and refocus the app’s purpose.
GREATER is a mobile app developed by the non-profit organization QWELL to enhance the wellbeing, health, and wealth of the LGBTQIA+ community. However, the app struggled with user retention due to limited opportunities for interaction and impact. Our client wanted to motivate users to take more action in the community while also meeting the needs of local businesses. Throughout the semester, I collaborated with a design team to redesign the homepage and refocus the app’s purpose.
GREATER is a mobile app developed by the non-profit organization QWELL to enhance the wellbeing, health, and wealth of the LGBTQIA+ community. However, the app struggled with user retention due to limited opportunities for interaction and impact. Our client wanted to motivate users to take more action in the community while also meeting the needs of local businesses. Throughout the semester, I collaborated with a design team to redesign the homepage and refocus the app’s purpose.
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
Envisioning a homepage with intuition and gamification
Envisioning a homepage with intuition and gamification
Envisioning a homepage with intuition and gamification
Alongside our client, we keyed the idea of gamification as a solution for the app. To determine our approach, we conducted a competitive analysis of home feeds and gamified apps, exploring how other apps handled similar challenges.
Alongside our client, we keyed the idea of gamification as a solution for the app. To determine our approach, we conducted a competitive analysis of home feeds and gamified apps, exploring how other apps handled similar challenges.
Alongside our client, we keyed the idea of gamification as a solution for the app. To determine our approach, we conducted a competitive analysis of home feeds and gamified apps, exploring how other apps handled similar challenges.
DEFINE
DEFINE
How might we encourage users to take meaningful action in the community by providing incentives and streamlined ways to get involved, ensuring businesses benefit from their participation?
How might we encourage users to take meaningful action in the community by providing incentives and streamlined ways to get involved, ensuring businesses benefit from their participation?
How might we encourage users to take meaningful action in the community by providing incentives and streamlined ways to get involved, ensuring businesses benefit from their participation?
IDEATION
IDEATION
Visualizing for both our users and client to be satisfied
Visualizing for both our users and client to be satisfied
Visualizing for both our users and client to be satisfied
Our client provided a reference to guide our low-fidelity designs. We thought, how might we reimagine this in a clean way that aligns with our brand? We designed 5 new features that encourage user engagement while preserving the home feed’s core functionality.
Our client provided a reference to guide our low-fidelity designs. We thought, how might we reimagine this in a clean way that aligns with our brand? We designed 5 new features that encourage user engagement while preserving the home feed’s core functionality.
Our client provided a reference to guide our low-fidelity designs. We thought, how might we reimagine this in a clean way that aligns with our brand? We designed 5 new features that encourage user engagement while preserving the home feed’s core functionality.
Points system
Points system
Allow users different ways to interact with the app to gain points.
Allow users different ways to interact with the app to gain points.
Incentives
Incentives
Use points towards a new weekly prize.
Use points towards a new weekly prize.
Today’s Actions
Today’s Actions
Daily tasks for users to complete and improve the community.
Daily tasks for users to complete and improve the community.
Exploring Businesses
Exploring Businesses
View new and trending local businesses.
View new and trending local businesses.
Pick Your Passion
Pick Your Passion
Users can pick a passion to filter businesses and earning points.
Users can pick a passion to filter businesses and earning points.
WIREFRAMING
WIREFRAMING
Curating a balance between viewing businesses and the points system
Curating a balance between viewing businesses and the points system
Curating a balance between viewing businesses and the points system
I quickly designed low-fidelity wireframes for the home feed based on our client’s reference. I experimented adding gamification aspects to bring a new energy to the brand.
I quickly designed low-fidelity wireframes for the home feed based on our client’s reference. I experimented adding gamification aspects to bring a new energy to the brand.
I quickly designed low-fidelity wireframes for the home feed based on our client’s reference. I experimented adding gamification aspects to bring a new energy to the brand.
FEEDBACK
FEEDBACK
However... feedback suggested we take a step back and keep it simple
However... feedback suggested we take a step back and keep it simple
However... feedback suggested we take a step back and keep it simple
Our client was unsatisfied with our low-fidelity design, and after re-evaluation, we realized it was too overcomplicated for users. Discussing with our client helped us validate our concerns and give us the thumbs up for certain designs. We concluded that:
Our client was unsatisfied with our low-fidelity design, and after re-evaluation, we realized it was too overcomplicated for users. Discussing with our client helped us validate our concerns and give us the thumbs up for certain designs. We concluded that:
Our client was unsatisfied with our low-fidelity design, and after re-evaluation, we realized it was too overcomplicated for users. Discussing with our client helped us validate our concerns and give us the thumbs up for certain designs. We concluded that:
Homepage should be simple
Homepage should be simple
Splitting the homepage into 3 tabs felt unintuitive and didn’t align with the homepage’s purpose. Moving forward, we eliminated the rewards and wallet tabs so we could relocate them to the profile page.
Splitting the homepage into 3 tabs felt unintuitive and didn’t align with the homepage’s purpose. Moving forward, we eliminated the rewards and wallet tabs so we could relocate them to the profile page.
Splitting the homepage into 3 tabs felt unintuitive and didn’t align with the homepage’s purpose. Moving forward, we eliminated the rewards and wallet tabs so we could relocate them to the profile page.
Layouts should be straightforward
Layouts should be straightforward
Too many different section styles can feel disconnected. Maintaining consistency with familiar layouts creates a smoother and more cohesive experience.
Too many different section styles can feel disconnected. Maintaining consistency with familiar layouts creates a smoother and more cohesive experience.
Too many different section styles can feel disconnected. Maintaining consistency with familiar layouts creates a smoother and more cohesive experience.
FINAL DESIGNS
FINAL DESIGNS
Designing a GREATER and purposeful experience that makes you feel belonged
Designing a GREATER and purposeful experience that makes you feel belonged
Designing a GREATER and purposeful experience that makes you feel belonged
TAKEAWAYS
TAKEAWAYS
Be feasible and be realistic ⚖️
Be feasible and be realistic ⚖️
Be feasible and be realistic ⚖️
As designers, we have the freedom to be creative, but we must also ensure our designs are feasible within a multidisciplinary team. While I received positive feedback on my rainbow shadow concept, it ultimately wasn’t implemented in the product launch due to engineering limitations. It is important to set realistic standards and consider what is achievable within your team while making design decisions.
As designers, we have the freedom to be creative, but we must also ensure our designs are feasible within a multidisciplinary team. While I received positive feedback on my rainbow shadow concept, it ultimately wasn’t implemented in the product launch due to engineering limitations. It is important to set realistic standards and consider what is achievable within your team while making design decisions.
As designers, we have the freedom to be creative, but we must also ensure our designs are feasible within a multidisciplinary team. While I received positive feedback on my rainbow shadow concept, it ultimately wasn’t implemented in the product launch due to engineering limitations. It is important to set realistic standards and consider what is achievable within your team while making design decisions.
Overcommunicate all the way 🗣️
Overcommunicate all the way 🗣️
Overcommunicate all the way 🗣️
Since this was my first UX design experience, I quickly learned the importance of clear and frequent communication within a team. I often reached out to my design lead for help with Figma and to validate my ideas. In the beginning, we had miscommunication with our client and didn’t realize they wanted gamification in the redesign. This oversight caused a setback, forcing us to pivot midway through the design process and start over. Looking back, I should’ve been more proactive in getting confirmation and ensuring that everyone was on the same page. When in doubt, overcommunicate!
Since this was my first UX design experience, I quickly learned the importance of clear and frequent communication within a team. I often reached out to my design lead for help with Figma and to validate my ideas. In the beginning, we had miscommunication with our client and didn’t realize they wanted gamification in the redesign. This oversight caused a setback, forcing us to pivot midway through the design process and start over. Looking back, I should’ve been more proactive in getting confirmation and ensuring that everyone was on the same page. When in doubt, overcommunicate!
Since this was my first UX design experience, I quickly learned the importance of clear and frequent communication within a team. I often reached out to my design lead for help with Figma and to validate my ideas. In the beginning, we had miscommunication with our client and didn’t realize they wanted gamification in the redesign. This oversight caused a setback, forcing us to pivot midway through the design process and start over. Looking back, I should’ve been more proactive in getting confirmation and ensuring that everyone was on the same page. When in doubt, overcommunicate!
Shoutout to my team! ⋆｡°✩
Shoutout to my team! ⋆｡°✩
A huge thank you to my design lead Imelda, for believing in me and mentoring me throughout the semester. To my fellow design member Aubin, thank you for your collaboration and support every step of the way. This being my first UX design project, I’m incredibly grateful to have worked with both of you and learned so much along the journey!
A huge thank you to my design lead Imelda, for believing in me and mentoring me throughout the semester. To my fellow design member Aubin, thank you for your collaboration and support every step of the way. This being my first UX design project, I’m incredibly grateful to have worked with both of you and learned so much along the journey!
A huge thank you to my design lead Imelda, for believing in me and mentoring me throughout the semester. To my fellow design member Aubin, thank you for your collaboration and support every step of the way. This being my first UX design project, I’m incredibly grateful to have worked with both of you and learned so much along the journey!
Like what you see? Check out more of my work :)
Like what you see? Check out more of my work :)
